When Wired would make the right choice?

Today I’ve read about Financial Times launching their HTML5 based app (instead one for iPad only) to deliver their content. Good move as it means access for more people. But it’s not what I want to write about today. I wish Wired would do the same. I love this magazine, however to buy it in shop here (Europe) it costs around 12$ per issue, international subscription is better, but still it’s 75$ a year. They have iPad app with annual subscription for 20$, which is acceptable, but you must have iPad. And I don’t want to have iPad! I hope that they would follow Financial Times soon, possible profits should be best incentive. We’ll see.